Don’t Be In A Rush, Remember To flush. Or Maybe Not.

Number 6 on the UN’s Sustainable Developmental Goals for 2030 is equal access to clean water and sanitation. And on a planet that is 70% water, access to clean water especially shouldn’t really be that difficult a goal to attain, no? In reality though, 3 in 10 people around the world lack access to safe water. 40 percent of the world’s population is affected by water scarcity and this number is projected to increase quite drastically. Nearly 800 million people in the world don’t even have access to safe drinking water. The UN projects that by 2030, more than 700 million people could be displaced due to intense water scarcity. They say wars of the future will be fought over water. A cursory glance at some of the headlines, found with a simple online search, and we could be forgiven for thinking that bleak dystopian future is not too far ahead of us.


The New York Times, August 2019

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Indiatimes, July 2019

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Firstpost, July 2018

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BBC, June 2018

Civilisation is responsible for a large majority of our water scarcity issues. Haphazard development, negligent waste management practises, lack of protection for our water bodies and green covers, inefficient and insufficient wastewater management, especially for domestic wastewater, have all combined to choke our water bodies – rivers, seas, lakes, groundwater, oceans – around the worlds. Our farming practises haven’t helped either. Roughly 70 percent of all freshwater in the world today is used for agriculture. Accompanied with the obscene amount of pesticides used in modern farming, a vast bulk of which then runs off into groundwater.

Our rivers and lakes and ponds have dried up, seas have shrunk, oceans contain more pollutants than one can shake a fist at and yet we are continuing to be negligent in acting together to save our water bodies. We have individuals and corporations investing billions in trying to find hospitable climates for life on other planets instead of trying to provide an environment where life can continue to thrive on Mother Earth.

In the last 18 months, we have seen major cities around the world, Cape Town and Chennai to name just two, struggle with Zero Day scenarios where they’ve come perilously close to completely running out of water. Increasingly, this is the situation more cities globally will be witness to. Not too far into the future either. And with 70% of the world’s population expected to live in cities by 2050, this calls for crisis levels of water management the world over.

Yes, we need to find and implement better waste management practises. We need to ensure environmental protection norms are strictly implemented the world over. We need to ensure we do everything we can, at all levels – individual, civic, corporate, to ensure water is treated as the precious, finite resource it is. And the best way to ensure we are able to protect water on Earth is to reduce how much of it we waste.

And while there are many ways we can reduce water wastage, this post is specific to one particular source of water wastage: restroom urinals.

inline dont rush please flush

Yes. You know what we’re talking about. Across offices and bus depots and train stations and other public places, most men’s restrooms come equipped with these urinals. And nowadays, most of them come with auto-flushing enabled, ostensibly to keep the urinals clean. But did you know that every time a urinal is flushed, it uses up 2 litres of water? Meaning a single urinal uses 30,000 litres of water every year. For comparison, at the medically recommended drinking limit of 2 litres a day, you drink less than 1000 litres of water a year. Which means a single urinal uses more water than 30 people can drink all year long.

Producing 1 kilo of chocolate needs only 24,000 litres of water. Producing a kilo of tomatoes needs only 214 litres of water. A single urinal uses enough water to reduce the amount of chocolate available in the world by a whole kilogram. And to reduce the amount of tomatoes available in the world by more than 100 kilograms. Multiply that by even a very conservative estimate for the number of working urinals in offices across your city and we have millions upon millions of litres of water being wasted every year. Over 95% of human waste is liquid and water used for flushing urine, apart from the sheer wastage involved, also significantly increases net sewage volume. Urinal flushing especially is a global challenge.

But it doesn’t have to be this way. Using massive amounts of water to flush them clean is not the only way to keep urinals clean and odour-free. Our revolutionary FlushFree ™ Urinal Care program is a revolution in urinal cleaning that not only saves water, it leaves restroom urinals free from odours while saving money and keeping drains unclogged. And the best part is our FlushFree ™ Urinal Care program is compatible with all urinal systems and doesn’t need any hardware modifications.

Our FlushFree ™ Urinal Care program comprises of two products: the FlushFree ™ Urinal Spray and the OB Care Urinal Drain Cleaner. Our revolutionary FlushFree ™️ Urinal Spray not only controls odours in your urinals, it also helps you to save over 30,000 litres of water with each urinal every year and can be used on all types of urinals without any hardware changes or modifications. The OB Care Urinal Drain Cleaner has a unique, specially formulated enzymatic consortium that completely degrades urinary waste deposits in drain lines, preventing reverse gases emanating from urinal drains and also stopping drain lines from getting clogged.

Contact us today to learn how we can help you save water in your office restrooms and turn your office into a warrior in the fight to restore balance to our Earth. Added bonus: the more water you save, the more chocolate the world will have. And no one can say no to more chocolate.

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