I am extremely sensitive to smell, especially the bleach and soda varieties and the soothing smells of the ThinkSafe Toilet and Floor Cleaners are so very welcome. For me the superior cleaning is a bonus. I also love that there is zero impact on the environment. The cost is somewhat higher than chemical cleaners but worth every rupee because of all the benefits. I have been recommending these products to everyone I know and will continue to do so.