Careers at Organica Biotech

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MANAGER/DEPUTY MANAGER - MARKETING

Business Unit: Marketing
Location: Deonar

We are looking for a marketing manager with exposure to digital and direct response marketing to lead our team of product executives.

Requirement

Science graduate preferably with Marketing Management education and exposure to digital and direct response marketing. Competence as a creative writer for developing online & offline content will be an added advantage. 4-6 years experience in marketing of biotech/agro/food/chemicals/FMCG. Leadership & team building abilities. English language excellence & IT skills.

Responsibilities

Lead a team of product executives responsible for overall marketing support for the product. Build marketing programs to support specific marketing objectives for all the business verticals across different channels and segments. Lead the execution of marketing programs from start to finish, driving collaboration with all the stakeholders and leveraging the right internal processes. Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects by partnering with creative teams, internal stakeholders, external agencies and other vendors. Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, business generated etc. Works within the department budget to develop cost-effective marketing plans for all the business verticals. Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications. Use customer insights to recommend new product ideas to the management by carrying out a detailed study of the market potential etc.

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